About eightyfour marketing
eightyfour is a one-woman boutique marketing company, specialising in brand and online communication and connection. In August 2016, Nicola Cloherty set out with an aim to help small businesses and people communicate their brand better online. She helps businesses set marketing intentions, make choices that add the most value to their marketing budget, and create engaging content that is inspiring, educational and ultimately sells and promotes their products and services.
When it comes to your marketing efforts, less is more and focus is dangerous. With a bit of smart thinking and strategy, your small business can fire through the online clutter. You aren’t just competing with your industry, but all digital traffic, apps and ads. We pride ourselves on working with our clients to understand, develop and deliver an integrated marketing strategy that’s in line with the overall objectives of your business – including thought and action around in-real-life (IRL) efforts!
Connectedness is key for successful URL and IRL.
Setting your strategy
By getting to know your business goals, Nicola translates how to achieve them with a marketing strategic plan and a whole bunch of other services! The right customer experience is crucial for building loyalty, increasing advocacy and driving revenue. Our human-centred approach creates a seamless digital experience, delivering results for your business without all the bells and whistles of a ‘traditional’ agency.
eightyfour looks at owned, paid and earned ways of reaching your target audience – and believe that authenticity and connectivity are key. We’re here to help guide and support you and your team to speak to your customers like real people – after all, that’s what they are. We choose to work with brands that are transparent, aligned with our own values and selling products and services that make the world a better place.
We don’t believe in the separation of work and home life. Life is life. And whether you own the business or work in it, the ability to work flexibly, feel trusted and provide quality over quantity is paramount. We help our clients reach that nirvana.